So, you have the ultimate app idea. Sounds awesome!
Nowadays, it’s quite common for a business to own a mobile app for seamless business operations. In fact, about 43% of the millennial-owned business have their app developed to boost business sales along with leveraging a substitute tool for their customers to make use of their services.
If you shift to the app store, you’ll notice that majority of the business use their app. Air India, Citibank, Qatar airways are a few of the examples that head their operations majorly from the mobile app.
So, it does make sense if you think to launch a mobile app for your company. But the major question that arises here is:
How to launch an app?
How to make your app compelling enough for users to remain glued to it?
Though considering a mobile app as a revenue generator can seem to be a lucrative idea, but even the smallest barrier can make the successful launch more challenging.
a) Your App Should Solve user pain points!
To launch an incredible app, it is imperative to solve user pain points. Even though you rigorously follow the below-mentioned steps, if your mobile application fails to solve user pain points, it will FAIL.
Let’s get an idea of how these booming applications solve user pain points.
What did you notice here?
So, before you dive deeper into “how to launch an app”, it’s better to validate your mobile app idea thoroughly. All you need to do is first find a solution to the problem, build an MVP version, and test your app with users. If that gives you success, you can start with your app-building.
b) Always remember: Your app is a solution, not a product.
So basically, launching a mobile app isn’t easy but it’s not that tough as you think. This blog focuses on some important tips and steps that you need to follow to launch your iOS app.
So, let’s get started.
What things need to be considered to launch an app on the app store?
How much does it cost to distribute your app in the App store? – This is the key question that bothers almost all the developers.
And the answer is: You just need to pay $99 annually to distribute your app on the App store.
So, what benefits do you receive?
Apple is very strict about its quality control process. So, to confirm that your app follows all the company guidelines, it will test your product for up to 2 days. If there are any issues with your app, it will inform developers about the problem in the email along with the app. Post that, developers have one month to fix issues and submit an update for review. If they fail to do so, they will abandon the poor-quality app from the App store.
The App Store offers a quite generous amount of 85/15 to its publishers where subscriptions are available to all apps across a wide range of categories.
To enable in-app purchases, Apple offers its StoreKit framework that allows you to sell a variety of items along with subscriptions.
Though your app idea may seem lucrative enough what’s the use if it isn’t downloaded?
So before beginning with the app development, do a thorough MARKET RESEARCH. Because an idea without execution is just a daydream.
The below parameters will help you to conduct extensive market research to make your app launch successful:
i) Google Keyword Planner
It is one of the best tools to identify how many people are actually searching for a particular sentence or a keyword.
In the above screenshot, I have used Google planner to search for “mobile app” related phrases. You can easily visualize that the total number of searches ranges approximately between 100K – 1M. It also suggests other phrases ideas like find my phone and mobile tracker.
All in all, it is one of the best tools to identify keywords with the highest search volumes which acts as an input for further search.
ii) Consider your App’s competitors
One of the best ways to build a successful app is to identify your competitor’s app strength, weakness, features which further helps you to improve the loopholes and the pain points in your app.
For this you can:
Read their reviews and find out the negative experience of their customers and improve the same in your app.
Find out what marketing channels your competitors aren’t using and take advantage of them. For eg: They are not using social media, fail to have a blog page, or don’t have their YouTube channel – Great! It is an opportunity for you to work on these platforms and fill out the voids.
Find apps that bestow amazing graphic designs. Now copy their features with your logo, branding and make sure to build kickass UI/UX leveraging smooth experience to users.
It is one of the most basic concepts of app marketing. To begin with app marketing, you need to lock in a powerful positioning statement.
The answer to the above questions is quite essential for a consistent brand image.
Gone are the days where developers used to stick to either the Android or iOS platform.
In that case, how to launch a mobile app that reaches the masses?
Cross-platform development is the answer.
It is not only cost-effective in long run but also allows developers to build a browser version of a mobile app – Giving users multiple ways to access apps across devices.
Today, multiple mobile app developers have understood the significance of cross-platform compatibility and have successfully built apps on the same.
Why launch an entirely new app when you can just build your app landing page to analyze the market demand?
By introducing a landing page, you can launch multiple key ideas in the first week and launch the pillar of your app in the subsequent week.
Various tools like Instapage, Leadpage, and Unbounce will help you to create customized landing pages. It’s better to validate your app idea before beginning will full-fledged development mode.
Email signups, post likes, and link clicks are a few of the ways to gauge the customer’s interest to buy what you’re selling before you invest your hard-earned money into the development zone.
How to launch my app in a way that depicts its usability and usefulness?
The answer is simple: Your app promo video.
Your promo video is a highlight of what your app does and how it can prove to be useful in real-life scenarios. A short video is one of the easiest ways to attract user attention along with showcasing the value of your app.
An ideal promo video should range between 30 seconds to 3 minutes which states your app’s key features, benefits, and prototype of your future app.
Once you’ve validated your app idea, now it’s time to build your app mockup.
Designing your app mockup is the best way to visualize and find out how your app prototype will look and feel once the app development is totally completed.
App mockup allows you to test out multiple gestures and interactions like tapping and swiping. By creating a mockup for each UI with perfect notes and annotations, it will explain the app flow to whoever is viewing it.
Before you look forward to publishing your app, make sure you invite users and ask them to beta test the app first. If you want to beta test your app in public, you can use TestFlight.
You can perform two kinds of tests here:
To begin with App testing, you need to pass with Apple Review process.
Finally! Now is the time to launch your app in the app store. After a long brainstorming on an app idea, validation, designing, mockup, and developing your app, you’re finally ready to get your app published in the App store.
You already know what needs to be considered before launching your app in the App store. However, make sure your app is bug-free and do-follow Apple store review guidelines for successful app publication.
Once you have published your app, you can use ASO techniques to improve your app’s rankings.
To improve your app ranking:
So, are you ready now to launch your mobile app in 2021? Solve user pain points, do a bit of research work, check out your competitors, build a landing page and app mockup, launch your app, and yeah! Keep marketing!