Wish to leverage stellar business growth by creating your social media app? Here is everything you need to know.
So before we start, let us see why it makes sense to build a social media app?
The above stats show the massive popularity of social media platforms. It is easy to assume that social media is one of the best business development platforms. 80% of businesses are already leveraging social media for marketing.
With that said, building your social media app can help you gain huge returns. And we have already witnessed the TikTok and Snapchat success stories recently.
Moreover, we know that social media is primarily accessed via mobile devices. And so, social media app development is undoubtedly a productive business idea.
In this article, we bring you:
Social media mobile apps have been gaining massive popularity lately. Be it brands or consumers, every user wishes to gain popularity on social media. 90% of millennials are using at least one social media channel. And social media apps are already leading as one of the most innovative business sectors. So, building your innovative social media mobile app helps you cater to a huge audience.
Unlike other business models where you need to attract consumers to buy your offerings, social media works on a community model. Therefore, you have to create an initial user base on the social media app. And once they start using it and producing their content, it attracts advertisers automatically. Therefore, after you create some initial value for the app, it grows along with the user base. Successful social media apps are self-growing communities.
After you have a decent user base on your social media platform, you can offer your paid advertising services like various other social media platforms. Social media marketing is leading as one of the most promising advertising strategies. Moreover, influencer marketing is growing exponentially.
Except for advertising, you can also use social media for selling your proprietary offerings. Having your community app gives you a direct reach to a huge customer base. So, you can sell your proprietary offerings (products/services) on the platform.
These include Facebook, Twitter, Instagram, and LinkedIn that allow users to build social connections. Further, these provide free and paid advertising channels to businesses.
These include media-sharing communities like YouTube, Vimeo, Snapchat, Tiktok, etc. Users can share their posts, and advertisers can also promote their posts.
Platforms including Quora and Reddit are well-known community and discussion forums. Users can post their queries, post answers, and have discussions on varied topics.
These include Yelp, Trustpilot, Foursquare, and several other platforms. Review platforms allow users to post and view reviews about a business.
These include platforms like Tumblr and Medium, which allow users to write and share blogs.
Mobile apps like WhatsApp and Facebook Messenger allow users to access social messaging.
These include Flipboard, Mix, Pinterest, and several other platforms. Here users can post, discover, view, and save content.
Except for the above categories, we come across several others like dating networks, news networks, readers networks, etc. Each of these app categories has its specific features and scope.
Social media consumption has grown significantly in the past few months. And today, social media is one of the most beneficial business development platforms.
With a huge reach, endless monetizing opportunities, and an awe-inspiring engagement rate, businesses are capitalizing impressively from social media apps. And we are witnessing abounding new features in the social arena.
Barring these, several other advanced features like AI-based speaking assistance, voice command, etc. are also integrated into some apps. However, these features depend upon the specific app scope.
No wonder that when you embark on a journey, you must know its purpose. Unless you are just exploring. But, in that case, choosing social media app development is not a good idea. You have your money at stake!
You should know your target user base and define the desirability of your app. You cannot sell apples to an apple tree, perhaps try mangoes or superior quality apples. You got my point, right?
But, with an abounding number of social media apps, users already have oodles of options. So, you need to define your ideal target audience, and your app idea must be superior (if not unique).
It is advisable to work on the desirability, viability, and functionality aspects beforehand. And you can always switch to an experienced mobile app development company for the viability and functionality part.
Many companies would be happy to provide you with valuable consultation on your app idea. Moreover, they will help you bring it to life.
The next step is to list down the features that the application offers to its users. You can pick some basic features from the feature list mentioned above. However, your detailed feature list will depend upon your app’s project scope.
You need to make several considerations for enlisting the features of your social media app.
These considerations include:
These considerations will decide the detailed functionality of your app.
Needless to say that a social media app development company can help you plan better. And of course, you can’t ignore the huge competition in the social media app market. You need to make your feature list future-proof.
So, now it is time to ink the detailed project scope of your app. Wait, didn’t we just create the feature list, doesn’t it already define the project scope? Let’s not confuse your feature list with your project scope.
When your feature list is ready, you must shape it into a project scope that ‘works for you.’
In some cases, you need to break your entire project scope into multiple iterations. It is almost an MVP, just a more desirable version.
So, you might need to know which set of features are the most essential for you. And do these features give your app the desirability and functionality it requires? And maybe you can plan the other iterations based on market feedback.
However, in cases where you have a substantial budget to execute the entire project scope at once, you need not consider breaking the project scope in iterations. This might also help you with increasing the desirability aspect of your app.
Do your due diligence and take help from your app consultation partner.
So by now, you would have understood that the role of your app development/consultation partner begins way early before the development phase. And henceforth we often run into the advice of choosing the right development partner.
Up till now, you would have also finalized your mobile app development partner. Here are some fundamentals to help you out with finalizing your mobile app developer:
By now you would have finalized the mobile app platform for your social media app. In fact, a majority of social media apps are developed for both iOS and Android platforms.
And the platforms you choose have an impetus on your app’s design. So, your design team will start with designing the wireframe and interface of your app. This will give you a clearer idea about the look & feel of your social media app.
The next step is to design the user experience and prototype of your app. The app designers you hire help you build the UX of your app. Moreover, the prototype helps you comprehend the user journey and interactions on your app.
Your social media app development partner must understand your application’s purpose.
The app’s design must appeal to the target audience. It should be crisp, engaging, functional, and deliver a consistent experience across all platforms.
In actual fact, the design and development process work simultaneously for social media app development. The design, codes, and interactions are placed in harmony to offer the right functionality.
Some businesses prefer to opt for native app development for better performance. However, cross-platform frameworks like Flutter and React Native also offer commendable performance. Facebook & Instagram are the best examples of cross-platform apps. Both these apps are built on React Native framework.
Moreover, there are many benefits of cross-platform app development like:
Along with this testing phase, the developers also build a robust back-end for the app. It includes the establishment of databases, servers, APIs, etc.
The testing phase follows the development phase. However, in most cases, developers follow parallel testing. The QAs test the code, functionality, and user experience of the app across all platforms.
Needless to say, there isn’t a definite one-word answer to this question. However, several factors can help us reach the closest estimates for our app development cost.
These factors include:
Except for the above factors, the location of your app development partner significantly affects your development cost.
When you outsource social media app development to Tier-1 nations like India or the Philippines, you can expect up to a 50% reduction in the app development cost. The average cost of hiring a mobile app developer in India is as low as $25-$40 per hour.
And there are of course other perks of outsourcing mobile app development. Few of these are- global expertise, less to no project management responsibility, etc.
As per the universal data, your social media app development cost ranges from:
Now, if we check the cost details for an Instagram-like social media app, it looks like:
These estimates can increase on decrease by a small margin based on the factors discussed above. However, the factors that will bring a significant difference in the cost include:
It is advisable to do your due diligence well in advance to choose the right app development partner. One may choose an offshore development partner who offers commendable cross-platform app development expertise. It helps you build a competent social media app without shelling a hole in your pocket.
You need to establish a monetization strategy and value creation model for your app. Based on an app’s scope, businesses can establish different types of monetization strategies.
Some successful monetization strategy used by popular social media platforms include:
No wonder the average time on smartphones has proliferated owing to the remote work culture. In tandem, the average social media consumption per user has increased significantly. And the revenue of the social media market is exploring new peaks.
With that said, it is the right time to build and lead with a social media app.
We have recently witnessed how new types of social media apps have picked the market by storm. The whooping popularity of Tiktok, Snapchat Filters, and Instagram Reels hints at acceptance for new social media apps. And if you embrace it right, you can capitalize on it confidently.
The step ahead would be to future-proof your social media idea and bring it to life. It is advisable to hire a social media app development company that keeps updated with the latest trends.